Hotel Report February 2021
Performance Analysis: January 2021 in some major destinations in Germany
Snow has finally arrived in Germany last week. We haven’t had snow for almost 10 years.
However, the economic weather situation from the hotel industry’s point of view remained unchanged in January 2021 compared to December 2020. The maneuver for hoteliers is determined by the law on pandemic control and the respective state regulations to contain the risk of infection.
But the start of vaccination also gives some hope.
Hotels submitted their growth expectations for April 2021 in the trend barometer.
However, there are few points we should know about: when the data were entered, the data basis, the coronavirus itself, and the reference variable:
The trend barometer is “closed” on the 26th of a month. From today’s point of view, which is many days after the closure of the trend barometer, the information for a prolongation of the existing lockdown is becoming denser and denser. In addition, participation in the trend barometer is lower than at normal times due to hotel closures. Also, new Corona mutants can change the situation from one day to another. Last but not least, the low values of the reference months March and April 2020. As we know, half of March, as well as the whole of April in the previous year, was determined by the accommodation ban and travel restrictions.
January was another lockdown month with single digits in occupancy rates. Nationwide and across all hotel categories, the occupancy rate reached 8.7%, with the average room rate (ADR) closing at € 67.00 and the RevPar at € 5.80. Thus, January closes slightly lower than the previous month of December, but with the occupancy rate better than the first full lockdown month of the previous year. In April 2020, the nationwide occupancy rate was 3.9%.
Enjoy reading and stay healthy!
Your Fairmas Hotel Report Team