Hotel performance Cologne / Bonn – FIBO 2016
FIBO 2016 – a trade fair breaks every record
On Sunday, the FIBO event came to an end after four days of trade show business. And once again, it was impressively underlined its position as a leading international trade fair. What began in 1985 with just 69 exhibitors and around 10,000 visitors has become the world’s largest trade show for fitness, wellness and health. According to the organizer’s final report, 153,000 people attended this year’s event from 7 to 10 April, around 83,000 of them trade visitors. And this year too, the trade show was sold out for the general public even before it opened its doors.
A total of 960 exhibitors (32 percent more than last time) presented the sector’s latest trends and innovations on an exhibition space of 160,000 square meters, itself 23 percent up on last year.
Yet despite these many superlatives, was the FIBO really a success for Cologne hotel trade? In fact, the strong growth the event generated was indeed felt by the hotel industry. RevPar was up by almost a quarter on last year’s figure, due in particular to the excellent development in ADR, as well as the strong growth in RevPar. The average room rate was around fifteen percent higher than last year.
The event also revealed the tremendous dynamics of the three-star hotels, which were able to raise ADR by 26 percent and RevPar by 31 percent. This shows that the FIBO is becoming more and more important for the local hotel market. This is hardly surprising, as it has not only been able to double its exhibition space since moving from Essen to Cologne in 2013, it now has twice as many visitors too. All this is reason enough for organizers, exhibitors, visitors and hotels to look forward enthusiastically to next year’s event, being held from 6 to 9 April 2017.
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