Hotel Performance Hamburg – INTERNORGA 2016
Ninety years of the Internorga
Alongside the ITB in Berlin, the INTERNORGA also celebrated an important anniversary this year. The leading international trade show for the entire hotel and catering industry market can now look back on ninety years of history. This year, the event was held from 11 to 16 March at the fully booked Hamburg fair site. The organizers appear to be satisfied with the outcome of the event. According to the final report, the fair welcomed 1,300 exhibitors from 25 nations. Around 95,000 visitors from home and abroad attended the fair over the six days on which it was held.
Though no records were broken, the INTERNORGA does remain an important event in the calendars of Hamburg‘s hoteliers. However, this year was marked by a significant decline in occupancy of almost four percent. In recent years, the event had always led to increases in occupancy. On the other hand, developments have been satisfactory in terms of average room rate. Room rates rose by almost six percent this year, reaching €126. As a result, year-on-year RevPar still managed to rise by around two percent so that this year’s INTERNORGA could also be ticked off as a successful event for the hotel industry.
Developments in the five-star hotel sector were very gloomy, however. Here, the decline in occupancy was the highest, falling by almost eight percent. It was not possible to increase ADR to the same extent as in the lower categories. Hamburg’s five-star hotels had to suffer a significant decline in RevPar compared to the figures for last year’s event.
In any case, March was a negative month in Hamburg. The timing of this year‘s Easter holidays around the last weekend in March (in 2015, they were in early April) and a so far poor forecast for the INTERNORGA event have left expectations well below last year’s. Overall, there are also far fewer days of events in Hamburg this March. Perhaps the positive numbers from the INTERNORGA may upwardly correct these figures a little.