Hotel Performance Dusseldorf – ProWein 2016
More successful every year
”Peak values for the ProWein 2016” is how the Messe Düsseldorf’s final report described this year’s event. This year, the leading international wine and spirits trade show, which has been held in Dusseldorf since 1994, again showed real increases at all levels. More exhibitors, more trade visitors, greater diversity, and more events. The fair offers a great deal and there is no comparable event worldwide: 6,200 exhibitors from 59 nations – in fact, every relevant wine region was represented. A total of 55,000 trade visitors from 126 different countries showed up. Last year, 52,000 specialist visitors came from 123 countries. The figures from Messe Düsseldorf again reveal an event of superlatives.
The hotel industry can also feel happy about the ProWein’s strong growth in recent years. The particularly strong increases in room rates (double-digit growth every year since 2014) are also worthy of note.
This year, despite the record number of visitors, the hotel industry has had to incur substantial losses (more than four percent) in terms of occupancy. However, room rates also increased significantly, as in previous years. The average room rate also rose significantly, fifteen percent up on last year. This meant that the €200-mark could be broken. And even RevPar is now clearly approaching this threshold. Overall performance was around ten percent up the 2015 ProWein figures.
These are pleasing figures for the hotel industry, particularly in a month that had been forecast as rather weak. In March 2016, the IDS trade fair was especially missed in Cologne. Last year, it had generated significant overflow business in Dusseldorf. Besides that, this year’s Easter school holidays fell entirely in March, a whole week more than had been the case in 2015. Perhaps the strong ProWein 2016 can also upwardly correct the negative forecast for March 2016 (Occ: -11.6%; ADR: +0.4%; RevPar: -11.2%) a little.
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