Since 2003, Fairmas has been collecting relevant market data directly from participating hotels and processing them into meaningful hotel figures. Fairmas Benchmarking is currently host to more than 1,500 hotels from more than 56 destinations in Germany – from city hotels to seasonal holiday hotels, from 1-star hotels to 5-star luxury hotels – making Fairmas the benchmarking leader in the German hotel market.
For the daily market observation in any respective competitive environment:
Daily Benchmarking simplifies the daily market observation for participating hotels within their competitive environment. The system operates by using data received directly from the hotel’s PMS to determine daily hotel key figures for occupancy, average room rate (ADR) and revenue per available room(RevPar), compare the values with the respective comp set, quantify the development in relation to historical values and then provide the trend forecast for the next three months.
For market assessment and analysis of potential opportunity benefits:
The Fairmas Data Report gives you a detailed market analysis of a specific region or city based on the market data of the last five (5) years. Depending on the desired level of detail, you can choose between the Basic and Premium Data Report. In addition to the daily average and the growth & variance report, the Premium Data Report provides evaluations of top & low performance and event performance. Well-founded insights into the development of the hotel industry in the last 5 years are also available as basis of the opportunity-benefit analysis for important investment decisions. The choice is yours.
Are you interested or would like more information? Call us or simply fill out the form, and we’ll get back to you.